US Bank | Nostalchic Contest Campaign

For US Bank’s #Nostalchic Contest, we partnered with our pals at Carmichael Lynch to turn shabby into chic. By taking a photo of an out-of-date pattern in their home and posting to Twitter or Instagram with #Nostalchic, Contestants could enter for the change to win $25,000 or have their out-of-date pattern printed on a custom home accessory. To inspire their audience, we created a campaign of videos and motion graphics social content that illustrates the miraculous shabby to chic transformation.