Dunkin’ Donuts | The Human Charger

To help New Yorkers get through the longest day of the year, Dunkin’ Donuts launched a pop-up store in the Bowery to give passersby a high tech pick-me-up. Dubbed The Human Charger, the giveaway was promoted in true tech-launch fashion featuring elegant packaging, an articulating straw, and a sleek launch video and poster art created by yours truly.

Agency partner Fast Horse had every detail covered: From the pop-up store design and PR push, to having a way for non-attendees to order a kit using a home assistant device. The coverage and buzz was massive, with over 232 million impressions in just one extra-long day.