Target | Marvel’s Captain America: Civil War

With the much anticipated Captain America: Civil War opening in theaters, Target wanted to create a social media campaign that was impactful and innovative.

With the use of Facebook Canvas, we were able to create a series of cinemagraphs, which are still photos that employ subtle motion techniques to make them appear “alive”. Each cinemagraph featured a child playing their favorite super hero dressed in Marvel products that are currently available at Target.com.